BAKER NAMED PRESIDENT OF WOMEN’S AT HILFIGER

Byline: Lisa Lockwood

NEW YORK — Richard A. Baker has been named president of the women’s wear division of Tommy Hilfiger Corp.
He resigned last month as president of Bernard Chaus Inc., a post he had held since 1993. Before that, he spent six years with Esprit de Corp., rising to president of Esprit Womenswear.
Baker will be responsible for the development and management of Hilfiger’s women’s product licenses. He reports to Joel Horowitz, chief executive officer.
So far, Hilfiger’s women’s products include the denim and casualwear collection, which is licensed to Pepe Jeans London, a sister company of Hilfiger, and a fragrance, currently being developed under license by EstAe Lauder Cos.
Lauder will introduce the women’s scent on Oct. 6, a year ahead of the original schedule, to coincide with the fall denim/casualwear launch. The scent, still unnamed, is expected to be one of the two biggest women’s introductions this fall, along with Christian Dior’s Dolce Vita.
Hilfiger’s men’s fragrance, Tommy, launched last May, reportedly generated $27 million at wholesale through December. It ranked number one in many U.S. department stores for fall.
The women’s denim/casualwear collection, to be housed in its own in-store shops, is projected to hit $100 million at wholesale the first year.
Baker will be based at Hilfiger headquarters at 25 West 39th St. here, where the women’s lines will be shown.
Last month, Edwin Lewis resigned as chairman and chief executive officer of Pepe Jeans USA and vice chairman of Tommy Hilfiger Corp. His post was not filled, but Lawrence Stroll, group chief executive officer of Pepe Jeans London Corp. and a director of Hilfiger, assumed his duties.
Bubbles Bott continues as president of Pepe Jeans USA, and is directly responsible for design and production for all Pepe divisions.

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