MILAN — Giorgio Armani is thinking ecological.
The designer is introducing a women’s and men’s casual sportswear line made from hemp-based fabrics into his Emporio Armani collection this month.
In a statement, Armani said that he tries to be ecologically friendly when developing his Armani A|X jeans line.
“For the production of the Armani jeans line, I’m always more orientated towards choices that improve the environment and that safeguard health,” Armani said. “The idea is to create an industrial ethics, in line with EEC regulations, that will help support future market challenges.”
Hemp does not require pesticides and herbicides during cultivation, the company noted, and hemp fabrics are reportedly comfortable for year-round wear. Armani has developed the hemp fabrics with an Amsterdam fabric company, Naturetex.
The line will include jackets, shirts, jeans and skirts and will be available at the 52 Emporio shops in Italy starting Nov. 15. It will be available worldwide starting spring 1997.
This is not the designer’s first foray into environmentally friendly apparel. Two seasons ago, he introduced polyester clothing made from recycled plastic bottles, as well as recycled denim jeans in his denim line.