NEW YORK — Tourneau, the watch retailer here, plans to open a 15,000-square-foot store in the IBM building at 57th Street and Madison Avenue.
The store, which will be on the basement, ground floor and second floor levels of the building, will include a museum of watchmaking history, a service center and a vintage watch exhibit along with merchandise for sale, said Anthony D’Ambrosio, executive vice president of Tourneau.
“We are looking to change the way watches are sold and educate consumers about the watchmaking world,” D’Ambrosio said. The museum will include video displays and interactive touch-screen exhibits and is expected to become a tourist attraction, he noted.
The store is scheduled to open in April 1997.
Tourneau will renovate two of its current units here, at 34th Street and Seventh Avenue and at 52nd Street and Madison Avenue. It also operates a store at 59th Street and Madison Avenue.
According to D’Ambrosio, the company will open a store in Houston in the fall, and two other stores in major cities in the next two years.

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