ARDEN SIGNS LINDA EVANGELISTA AS THE NEW FACE FOR RED DOOR
NEW YORK — Elizabeth Arden has signed Linda Evangelista as the new face for Red Door, a fragrance the company launched in 1989.
Arden is hoping to break a new print campaign with Evangelista — slated to be photographed within the next month by Mario Testino — in the April issues of fashion and beauty magazines. A TV commercial is expected to follow.
In the wake of Vendela’s departure as Arden’s exclusive face, the company has moved toward a policy of using more than one model. Trish Goff, for example, appears in Arden’s Flawless Finish Foundation ads.
Red Door will not be Evangelista’s only fragrance campaign. She is also featured in the current ads for Yves Saint Laurent’s Opium, which broke this fall, and in the Jil Sander No. 4 fragrance campaign.