STEFANEL SAID TO HAVE SIGNED DEAL FOR CK LINE IN EUROPE
MILAN — Calvin Klein has reportedly signed a license with sportswear manufacturing giant Stefanel to produce the CK line for the European market.
According to sources, production would be done by Interfashion Company, based in Rimini, on Italy’s Adriatic coast. Interfashion produces the Romeo Gigli secondary line, G Gigli.
Interfashion Company is a subsidiary of Stefanel and also produces a line called MFG Marithe & Francois Girbaud. In 1994 it registered net sales of $35 million (56 billion lire), up 36 percent from the year before.
Calvin Klein executives here declined to comment on any deal. However, Klein has been aggressively beefing up his European business, and recently opened a 10,000-square-foot CK showroom in London as a European launch pad for the line.
Last year the Stefanel group’s total sales gained 7 percent to 546 billion lire. Stefanel is listed on the Milan stock exchange.
Stefanel is run by the Stefanel family, with Giuseppe Stefanel as chairman and managing director. Based in Ponte di Piave, Stefanel is near one of its chief competitors, Benetton.
The CK label has limited distribution here in select boutiques. There has been some local advertising. Production of about 60 percent of the women’s line is sourced to a group of small and medium-size firms in the Veneto region, while the men’s line is licensed to GFT.