LAUREN HIRES THREE EXECS FOR POLO JEANS

NEW YORK — Ralph Lauren is building his denim team.
Polo Jeans Co., the new licensed operation that will produce the designer’s jeanswear line, announced Friday that three executives have joined the company.
Melanie Reichler has been named vice president of production for men’s and women’s lines. Most recently, she was vice president of production at Liz Claiborne. Before joining Claiborne five years ago, Reichler worked for eight years working in design and production for Polo Ralph Lauren.
Richard Carman becomes vice president of men’s sales. He spent two years as vice president of Calvin Klein men’s sales and earlier was with Nautica and Alexander Julian, Polo Jeans noted.
In the third appointment, Don Witkowski has joined Polo Jeans as vice president of men’s merchandising and design. Most recently, he was vice president and divisional merchandise manager of men’s sportswear at Barneys New York.
Each of the three executives is based here and reports to Mindy Grossman, president and chief executive officer of Polo Jeans. Polo Jeans is a division of Sun Apparel, El Paso, Tex. As reported, Lauren finalized a licensing agreement with Sun for a women’s jeanswear line in October. A men’s licensing deal was signed the month before.
The women’s line is to open in February for retail delivery starting mid-July. The men’s collection is to be unveiled on Jan. 15, with the same retail delivery.

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