SCAVARDA GOES WEST: In an acquisition-related move, Margo Scavarda has been named general merchandise manager of fragrance and cosmetics at Macy’s West, a new post. She was senior vice president of fragrance and cosmetics at the Broadway, recently acquired by Federated, which also is the parent of Macy’s.
As reported, Mike Lewis, who was divisional merchandise manager of fragrance and cosmetics at Macy’s West, is taking the same position at the Rich’s/Lazarus/Goldsmith’s division of Federated.

MITIGATING FACTORS: In keeping with family tradition, brothers Dean and Davis Factor — scions of famed Hollywood makeup artist Max Factor — are formulating a color cosmetics line. Their effort will be an offshoot of Smashbox, the photo and styling studio they coown in Culver City, Calif.
The line, called Smashbox Beauty, will be targeted initially to professional makeup artists — but may eventually be sold to the public, according to Joseph Forkish, a consultant to the project.
“It’s going to be packaged in a consumer way, but it’s meant for the makeup artists,” said Forkish, a onetime executive at H. Alpert & Co. and Giorgio Beverly Hills. “If it goes into a retail distribution, it will be extremely tight.”
Forkish said distribution plans will be completed in the spring, with an eye on a fall launch.

MAURICE ON THE MOVE?: Rumors continue to swirl about the impending resignation of Parfums Christian Dior president Maurice Roger, but the executive hasn’t departed yet.
Roger, who was in New York last week for meetings, could not be reached Thursday; his secretary said he was out of the office until Jan. 3. Executives at Christian Dior’s U.S. subsidiary declined to speculate on Roger’s future.
Last month, Roger returned to his office after a month of sick leave and resumed all his responsibilities. His absence, as reported, had provoked speculation that he had resigned or been fired.

HOLIDAY HAIR: Determined to get even the tiniest taste of the season, Redken is opening shop at 565 Fifth Ave. on Sunday, Christmas Eve.
The 750-square-foot Redken Gallerie will carry the company’s professional hair and skin care products, normally sold only in salons. Customers will be able to access a list of Redken salons near them via a computer. Rounding out the consumer-oriented merchandise selection will be accessories such as backpacks, brushes, T-shirts and baseball caps.
The shop also will stock items for professionals, including cutting smocks and chemical aprons. Redken plans to open a training facility for professionals upstairs from the Gallerie in February.

DOWN TIME: Moody’s Investor Service downgraded Shiseido Co.’s $200 million 2.5 percent Eurobonds with warrants due in 1997 from Aa3 to A1, concluding a review begun June 23.
The decision reflects Moody’s expectation that earnings and cash generating abilities of the Tokyo-based Shiseido will remain under pressure, as changes in the Japanese market force the company to review its pricing strategy, brand portfolio, sales channels and cost structure.
Shiseido faces an increasingly difficult operating environment in its home market due to heightened consumer value consciousness and greater pricing initiatives on the part of retailers. The firm is adopting a new marketing strategy that will require higher advertising and promotional expenses, the rating agency noted.

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