KORS LICENSES KASHIYAMA TO RELAUNCH BRIDGE LINE
NEW YORK — Michael Kors Inc. has signed a license with Onward Kashiyama to relaunch the designer’s bridge sportswear label, Kors by Michael Kors.
The line will be ready for sale by the end of January, with shipping expected for the fall/winter 1996 season, according to a spokeswoman for Kors.
Kors, who’s had his own designer line for 15 years, had licensed a bridge line under the Kors label from 1988 to 1993 to Compagnia Internazionale Abbigliamento USA, a subsidiary of the Italian Gruppo Legler Polli. The line, which debuted for spring 1990, was reportedly doing about $25 million in wholesale volume in 1992.
Kors has been linked with Kashiyama since the beginning of this year, when he signed an agreement to design that company’s bridge line, ICB. In addition to that, Kors also designs his signature collection as well as a sleepwear license.
Wholesale prices have not been set yet, but the line is being positioned as “high bridge” and targeted to department and specialty stores, said the spokeswoman. She declined to give first-year wholesale volume projections, as did a spokesman for Kashiyama.
The line will be manufactured in Italy.