SIDELINES

HERMAN’S SHUFFLE: Michael O’Neal has been promoted from senior vice president of store operations to executive vice president and chief operating officer of Herman’s World of Sporting Goods, the 115-unit Cartaret, N.J.-based retailer. He succeeds Stuart Kessler, who resigned this month to join Woolworth Corp. as chief operating officer of general merchandise stores.
Succeeding O’Neal is Robert Martin, who has been promoted from vice president and general merchandise manager to senior vice president of store operations. Jerry Matthews has also been promoted from vice president and general merchandise manager to senior vice president of merchandising.

NIKE COURTS GIRLS: In an unprecedented move, Nike and Lady Foot Locker have teamed up to sponsor a national basketball competition for girls between the ages of 11 and 17. As a follow-up, Nike will introduce its first basketball apparel for women for fall 1996.
Called “Nike/Lady Foot Locker 3 For All,” the event, which measures girls’ shooting and dribbling abilities, will be launched in 12 cities in January, with each city hosting 10 competitions. Girls will be grouped in three age categories, and regional winners will compete in the national finals next spring.
Olympic hopefuls Sheryl Swoopes, Lisa Leslie, Dawn Staley, Ruthie Bolton-Holifield, Theresa Edwards and Katrina McClain — all of whom endorse Nike — will participate in the event. ESPN and ESPN2 will broadcast vignettes from the 3 For All during coverage of the women’s National Collegiate Athletic Association’s basketball season.

load comments
blog comments powered by Disqus