SAVVY SELLING: Celine’s New York flagship organized a holiday makeup and clothing promotion recently, tying up with Guerlain, one of Celine’s sister companies that also controlled by Bernard Arnault. The store offered free makeovers using Guerlain’s fall colors and showed customers how to coordinate makeup with Celine’s holiday pieces. For cosmetic purchases, customers were given cards directing them to Bergdorf Goodman and Saks Fifth Avenue. Celine and Guerlain are planning to continue these promotions seasonally, perhaps across the U.S.

HELMUT’S HANG OUTS: Helmut Lang plans to open a second franchised store in Milan this February or March in the space currently occupied by the Kashiyama boutique on via Sant’Andrea. The store will measure 660 square feet and will carry all of Lang’s collections, including the men’s underwear line licensed to Austrian maker Huper, which debuts next month. Franco Pene, Onward Kashiyama’s rep in Italy, and owner with Kashiyama of Gibo, the manufacturer that produces Helmut Lang’s rtw, said: “Kashiyama made the decision to open the new boutique because Lang’s business is going so well. Kashiyama wanted to better support the designer.” This store opening, following one in Munich last fall, is part of a plan to open freestanding franchised stores inside and outside Europe, Lang said. A 2,400-square-foot store is planned this March for Vienna, and Lang hopes to open two or three more stores by yearend. The Milan store’s small size is an exception, since future shops will measure a minimum of 2,200 square feet, Lang explained.

HERMES’ HAPPY HOLIDAYS: Hermes’s flagship store on rue du Faubourg St. Honore had record sales Saturday across all products — a double-digit sales gain against the year-earlier Saturday, according to a source close to the company. While this kind of performance is not significant in the long-term, the Hermes store certainly bucked weekend sales trends in strike-ridden Paris, where other shops and department stores continued to experience daily sales losses of up to 50 percent. And to keep the Christmas cheer going, three soloists from the Opera Bastille will sing French, German and English Christmas carols inside the store in the days leading up to Christmas.

load comments
blog comments powered by Disqus