VENTURE TO CLARIFY CHANGE OF STRATEGY IN VENDOR MEETING

NEW YORK — Venture Stores Inc. will pitch its repositioning strategy to about 275 vendors today at St. Peters City Auditorium in St. Peters, Mo. Venture, as reported, is trying to bring in more upscale merchandise to differentiate itself from Wal-Mart and Target. Current and potential new suppliers are invited, including Cherokee, Tracy Evans, Hush Puppy and Kikomo.
“We think it’s important to look them eyeball-to-eyeball and let them know where we’re going,” said Bob Hensley, senior vice president, human resources, of the 115-unit chain.

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