ANTHROPOLOGIE PLANNING TO OPEN IN NEW YORK

Byline: Sharon Edelson

NEW YORK — Anthropologie, a division of Urban Outfitters Inc. that sells apparel, gifts and home furnishings, is planning to open stores in the SoHo area of Manhattan and in Manhasset, N.Y., in the first quarter of 1996, the company said Tuesday.
The SoHo unit will be at 375 West Broadway, between Spring and Broome Streets, and will have about 10,000 square feet of selling space.
The 7,700-square-foot Manhasset store will open on the corner of Glen Cove Road and Northern Boulevard.
There are currently three Anthropologie stores in operation, in Wayne, Pa.; Rockville, Md., and Westport, Conn.
Glen Senk, Anthropologie’s president, said the company has also signed a lease for a space in Santa Monica, Calif., and is negotiating for several additional sites on the East and West Coasts and in the Midwest.
While Senk declined to discuss sales figures, industry sources said the Anthropologie stores do average sales of $550 a square foot.
Anthropologie caters to people 35 to 45 years old, or graduates of Urban Outfitters, which attracts teens and college-age men and women.
“Our customer is someone who shopped Urban Outfitters 15 to 20 years ago,” Senk said. “It’s that psychographic, but she has gotten older, settled down and probably has kids. If she’s living in the suburbs, she has an urban mentality. She is someone who is fashion-conscious, but not a fashion leader.”
Senk said women’s apparel and accessories accounts for 50 percent of Anthropologie’s business. The home area accounts for 40 percent, the rest is men’s apparel.
The company, which sells casual clothing, but not jeans, shops the contemporary market and does “a fair amount of private label,” Senk said.
Caroline P. Banker, senior vice president of New Spectrum Realty Services, said the Anthropologie unit on West Broadway will push the boundaries of SoHo further south. To date, most of the retail activity has been north of Broome Street.
“It’s by far the largest deal done in SoHo from a square footage point of view,” Banker said. “The demand for space in the market right now far exceeds the supply. Everybody wants a presence in SoHo.”
Urban Outfitters is also growing and will add between two and four stores next year, Senk said.
Urban Outfitters, which operates 23 stores, had sales of $96.6 million for the nine months ended Oct. 31. Sales increased 22 percent, or $17.7 million, compared with the prior year’s nine months.

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