MANUFACTURERS DIG IN FOR ANOTHER HARD YEAR OF TRENCH WARFARE
NEW YORK — Dispatches from the retail front aren’t cheerful, as vendors buckle down for a new year. Problems that made 1995 an obstacle course aren’t fading: tightening retailer ranks with growing demands; apparel racks riddled with promotions, and shoppers out for a deal.
Still, manufacturers are setting strategies to get through the next 12 months with a measure of success, from new products to new distribution.
Today, WWD begins a market-by-market probe of prospects for 1996, with a first-half focus: Innerwear, page 8; legwear, 14, and accessories, 18. Others will follow during the week.