‘MADE IN NEW YORK’ AIMS TO BROADEN SCOPE

Byline: A.F.

NEW YORK — The city’s “Made in New York” program is reaching for a higher profile in 1996.
A free seminar will discuss “Made in New York” operations and the needs of the manufacturing community. Sarah James, director of new initiatives for the city’s Department of Business Services, is coordinating the event, which is scheduled for Jan. 17 from 9:30 to 11 a.m. at the DBS offices, 110 William St., fourth floor.
The seminar will be conducted in conjunction with the city’s Business Assistance unit, which advises firms on financial and operational problems.
“We’re hoping people who already manufacture in the city and those that would like to but are leery will attend,” James said. “Our premise is ‘orders mean jobs.’ We want to encourage people to take advantage of the manufacturing capabilities in New York, which features high-quality, fast-turn production with a network of top-notch contractors.”
James said that since the program’s inception last summer, she has been working mainly with companies on a business-to-business basis, trying to hook up vendors, contractors and retailers. The DBS has been successful in luring retailers such as Federated Department Stores and the Frederick Atkins buying office into the program, while also acting as an agent for vendors seeking specialty contractors.
In that vein, James is spearheading the development of a comprehensive industry database of contractors, fabric houses and trimming resources. The DBS hopes to make the list available on the Internet next year. James is working with groups like the Fashion Center Business Improvement District, which has its own database of vendors and sourcing firms, to see if a joint project could be developed.
Also in the works is a plan to promote the industry during a key market week early next year.
“This would be focused on all the companies that wholesale in New York, not just the manufacturers,” James said.

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