FTC PLANS SHOPPING GUIDE FOR PRETEENAGERS
WASHINGTON — The Federal Trade Commission Tuesday announced a nationwide how-to-shop education program targeting preteenagers, a move designed to make youngsters savvy shoppers.
Called “The Real Deal,” the FTC, in conjunction with the National Association of Attorneys General, will distribute 250,000 copies of a 12-page pamphlet containing picture and word games offering shopping tips. Issues like how to comparison shop, judge product claims and ask sales clerks questions about products are addressed in the guide.
While specific products aren’t mentioned in the cartoon-like pamphlet, graphics are pegged at youngsters’ tastes, depicting sneakers, cassette players, in-line skates, compact discs and sunglasses. The pamphlet will be distributed by the attorney generals’ offices to schools and consumer groups. The FTC also plans a public service announcement radio campaign to accompany the pamphlet.
According to the FTC, there are 40 million children ages 5 to 14 who buy an estimated $16.7 billion worth of food, drinks, toys and videos each year and influence another $165 billion in sales of all other consumer products, like apparel. — Fairchild News Service