DYER LEAVES HOME SHOPPING NETWORK
NEW YORK — David Dyer resigned as chief operating officer of Home Shopping Network.
HSN, which is based in St. Petersburg, Fla., said Friday the resignation was a result of recent management changes at the network.
Barry Diller, who became chairman of HSN on Nov. 27, began building a new management team on Dec. 4. He named James Held president and chief executive officer of the network. Dyer, who was president and chief operating officer of HSN, was stripped of the president’s title.
Diller was chairman of rival shopping network QVC until last fall. He joined the board of HSN in August.
An HSN spokeswoman said no replacement for Dyer has been named, nor was Dyer available for comment.
Dyer, a veteran of Lands’ End, was hired in August by HSN’s former chief executive officer, Gerald Hogan, to overhaul the electronic retailer’s merchandise offerings.
Together with Hogan, Dyer spearheaded a complete redesign of the network, which included new sets, graphics and reformatted programming.
He also diversified HSN’s apparel mix, which had been dominated by inexpensive items of questionable quality and little fashion flair. Vendors now selling on HSN include London Fog, Nancy Heller, Carole Little, Etienne Aigner, Fred Hayman, Stone Mountain and Trifari.
Held, president of Adrienne Vittadini Inc. since January, worked with Diller at QVC, where Held was executive vice president from September 1993 to January 1995.
In a recent interview with WWD, Held and Diller said HSN still has enormous potential to build on the changes that have been put in place. Despite the network’s relaunch, however, results had been disappointing until the last 90 days, when business began to stabilize.
Held said HSN will offer more upscale merchandise than it now sells, while retaining items that appeal to its broad, mass audience.
“There’s a major opportunity to become the headquarters in certain categories such as housewares, linens and basic categories of apparel and accessories,” Held said, noting that brand name apparel will be more important to HSN.
In addition to Dyer, HSN said Brian Kaminer, senior vice president of product integrity, and Theo Killion, senior vice president of human resources, had resigned.