MEMO PAD

SNEAK PEAK: To get shoppers primed for its new boutique at 15 East 57th St. in New York, due to open in June 1996, Chanel has covered the facade of the building with a giant photorealistic shopping bag.
Decorated with Chanel’s signature camellia, the handpainted 40-foot-by-50-foot bag masks the construction of the new 17-story building, which will house the boutique as well as the company’s corporate fashion headquarters for the U.S.

PETA PEOPLE: Todd Oldham as model? The politically correct designer is the latest body to appear in the People for the Ethical Treatment of Animals’ “I’d rather go naked than wear fur” campaign, which will launch at the end of the month.
The ad, shot by Ken Nahoum, features Oldham and actress Kathy Najimy wearing nothing but Christmas elf caps, above the slogan. It will appear on “snipes” — illegally posted fliers put up at construction sites and other public locations — in New York, Dallas and other major cities.

LAGUARDIA LANDS: Diana LaGuardia has been named design director at Esquire, replacing Roger Black. She had been creative director at Conde Nast Traveler. LaGuardia starts Jan. 1.

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