CLUB DAZEATLANTA—Where can the trendy clubgoer buy rubber pants and a matching vest or a coffin-inspired purse and get a tattoo all under one roof? Not where you might think. Purple Haze, a rare gem of a store, is nestled in the heart of preppy Buckhead.Store owners Melissa Hallman and Heather Webb met six years ago at the American College for the Applied Arts in Atlanta. During school, they came up with the idea and started making plans for their store.Now two years old, Purple Haze has gone through many transitions, looking for it’s niche. It seems to have found it in the discount market, offering club clothes at 50 to 70 percent below retail. Prices range from $10 to $100, with the average item around $30. “We are consumers as well as retailers, and it hurts us when we have to buy clothes at high prices,” says Webb.Purple Haze carries about 30 to 50 different lines, from large manufacturers like Hi-Fi to smaller ones like Mantrap. The store also sells owner Melissa Hallman’s own line of structured Ts, skirts and dresses called Eclectic Cat. Of course, there’s also Brian, the tattoo artist, who’s always available to add the perfect club accessory.

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