GUESS WRITE: Guess Inc., the Los Angeles denim and sportswear firm, has produced its third Guess Journal.
The 120-page magazine includes the spring ad campaign, which again features smoky-eyed model Larissa, as well as stories on company activities, charity events and business moves.
Some 400,000 copies were printed for this run, compared with 150,000 last year for the first edition. The Journal goes to retailers and customers who have requested it.
CHEROKEE’S NEW MEN: Cherokee, the denim and casual sportswear apparel manufacturer in Sunland, Calif., emerged from Chapter 11 bankruptcy in less than six weeks and has named two new executives and a new board to head the company.
Michael Seyhun has been named chief operating officer and a director of Cherokee. He had been president of Cherokee Shoe, the footwear division.
Joe Novak, who had been president of Licensing, has become president of Cherokee Apparel and Licensing. He will refocus the company to concentrate on the misses’ and special sizes business.
Seyhun has consolidated Cherokee’s four divisions — Apparel, Shoes, Licensing and Uniform — within the Sunland headquarters, and all division heads will report to him.
The other six members of the board of directors are the chairman, B. Chris Schwartz, chief executive officer of General Textiles; Peter Handel, president of COWI International Group Inc., a business consulting firm; Peter Brown, president, ceo and owner of Heather Hill Sportswear, a menswear manufacturing firm; David Sarns, chief administrative officer of Cowens & Co., an investment banking and brokerage firm; Jeffrey Schultz, a professor of finance at Christian Brothers University in Memphis, Tenn., and Herschel Elias, executive director of Wholesale Relaters Supply in Philadelphia, Pa.