AN ACTIVE CULTURE
The activewear customer wants a look that goes anywhere, from Stairmaster to supermarket. So manufacturers are giving clothes a hip edge to tap into the casualwear movement. Other active trends include:
More items in fleece, thermals and jersey.
Textured treatments such as rib patterns, piqués and pointelles.
Softly layered and wrapped effects.
More coverups, especially items that can be layered over accessory pieces like bra tops.
Golf or tennis apparel items that have a strong look of sportswear.