NEW YORK — Wendy Banks, senior vice president of marketing at Liz Claiborne Inc., will leave the firm, effective March 15.
Banks, who has held that post since 1990, will start up her own marketing consulting firm, to be called Banks & Co., a company spokeswoman said. Banks could not be reached for comment.
No replacement has been named, the spokeswoman said.
As senior vice president of marketing, Banks oversaw all marketing activities for the corporation, including advertising, public relations, visual merchandising and creative resources such as style shoots. She was the founder of four-year-old Women’s Work, a company-sponsored program designed to create awareness of and funds for the issue of domestic violence.
Banks’s departure follows the recent announcement of top management shifts at the company that will take place in May. At that time, Paul R. Charron, the vice chairman and chief operating officer who joined Claiborne last April from VF Corp., will become president and chief executive officer. Jerome H. Chazen, who has functioned as top officer of the company, will continue as chairman, focusing on international business and retail concept stores.
Banks joined Claiborne in 1986 as vice president of marketing for Liz Claiborne Cosmetics and was promoted to president of the division in 1988. Earlier, she had been vice president of marketing for Alexandra de Markoff, then a division of Charles of the Ritz Group.