RALPH HITS BIG: A three-day trunk show of Ralph Lauren’s spring Collection at the company’s flagship store on Madison Avenue in New York produced $700,000 in three days, Jan 24-26, an 11 percent increase over last year’s trunk show. According to a spokeswoman, bestsellers included a cashmere twinset for $765; a black wool jacket with pink piping, $995, and a pink sequin polo shirt, $1,735.

ORBIT LANDS DANFORD: Dan Danford has been named president and chief executive officer at Orbit Industries Inc., a moderate-price casual sportswear company. He succeeds Robert L. Fowler, who will continue as chairman and be a consultant to the senior management group.
For six years, Danford was president of the kids, footwear and accessories divisions of Esprit de Corp., San Francisco. Prior to that, he spent 16 years at Oxford Industries Inc., where he was president of Oxford Shirting, the Holbrook Group and Polo Boys divisions. Orbit markets its products under the labels Season Ticket, Orbit Sport, Jigsaw and Orbit Naturals.

AAMA FLOOD RELIEF: The Apparel Foundation, the charitable arm of the American Apparel Manufacturers Association, is asking its members to send surplus clothing and supplies to aid people devastated by the recent California floods. The foundation is working with the non-profit Adventist Development Relief Agency in the effort. Since the foundation began, in 1988, AAMA members have donated more than $74 million worth of apparel to the needy and homeless in the U.S. and to disaster relief victims around the world.

A FIRST FOR KAREN KANE: Karen Kane, a better-price sportswear firm, is opening its first freestanding store in Beverly Hills on March 15. The two-story, 2,600-square-foot store at 313 North Beverly Drive will house all three of Kane’s divisions: Lifestyle, Sportswear and Easywear. The store is expected to generate about $1 million in its first year. The designer plans two more units, but sites have not been selected. l MOVES AT RIALTO: Rialto Inc., a Los Angeles-based women’s sportswear company, has launched a new division and opened a new showroom. TRU Supply, a casual contemporary line was introduced for spring 1995. Rialto’s new showroom is at 214 West 39th St., New York, and will house TRU Supply and the company’s other line, The Rialto Collection by Joy Perreras, a contemporary career sportswear collection previously shown in the Ran Studio showroom in New York.
Linda Gold has been named East Coast sales director for both lines. She was president of Oleg Cassini blouses and separates and Havana contemporary shirts — two divisions at Hero Industries. The Rialto Collection and TRU Supply also have a corporate showroom in Los Angeles.