TELEVISION SHOPPING MALL TRYING AGAIN
Byline: Sharon Edelson
NEW YORK — Television Shopping Mall, a network dedicated to individual retailers, catalogers and manufacturers, lives again.
It was scheduled to be launched by Home Shopping Network last summer but was derailed due to the limited number of available cable channels and a reported lack of interest by the retail and manufacturing communities.
Now, HSN, which is based in St. Petersburg, Fla., is planning to revive TSM with the help of Meridian Ventures, a South Carolina-based venture management firm it hired to manage the project.
TSM will be able to accommodate 25 to 50 individual retailers, catalogers and designers who will buy air time and support services from HSN. According to Meridian, no “tenants” for the electronic mall have signed on yet, but the company is negotiating with potential participants.
Thomas Shull, former executive vice president of R.H. Macy & Co., who is chief executive of Meridian and interim president and ceo of Merry-Go-Round Enterprises, will work on TSM’s business plan.
Eugene Rohrer, a former senior vice president of Macy’s, and Edward Lambert, a former McKinsey & Co. executive, will oversee TSM’s day-to-day operations for Meridian.
Rohrer, who worked on TV Macy’s — a home shopping network that has been on the back burner for months — said recent changes in the cable marketplace have made the introduction of TSM more feasible.