SHOWROOM SEVEN: BEYOND FASHION
NEW YORK — With its new 20,000-square-foot showroom, Showroom Seven plans on offering the fashion community more than just fashion.
Besides representing 17 apparel lines and 14 accessory collections at its new two-level penthouse at 498 Seventh Ave. here, Showroom Seven is offering such services as an indoor and rooftop photo studio and talent bank.
“We’re going to start a company called Talent Traders, where makeup artists and stylists and photographers can hook up with each other,” said Karen Erickson, co-owner of Showroom Seven.
“We’re also going to do a company called Book Builders, for young talent — models, stylists, and so forth — to come and put their books together with professional help.”
Maria Caso has joined Showroom Seven as a partner to head up these services. She had previously been with a commercial music company.
On the business front, Erickson, along with her two partners, Victoria Andreozzi and Jean Marc Flack, represent 17 apparel lines and 14 jewelry collections.
Among the apparel lines are Ghost; Helen Storey; Russell Bennett; Tracy Feith, and John Scher. Jewelry lines include Erickson Beamon; Vass-Ludacer and Reiss Tomlinson, and the accessories lines include Stephen Jones hats; Ann Turk handbags; Carrie Forbes handbags, and Genius Dilettante accessories and ready-to-wear.
According to Erickson, the move wasn’t a day too soon.
The firm’s former 7,500-square-foot space at 241 West 37th St. housed all the lines, as well as a full jewelry manufacturing shop, a stylists’ closet and a bookkeeper’s office. In the new space, there’s plenty of room for all that, as well as a photo studio, a stylists’ closet that’s five times larger than the old one, a shipping department, a public relations office that also handles outside accounts, a pay phone just for bike messengers to call their offices and a full-service kitchen.
The 14,000-square-foot showroom looks as if it hasn’t been touched since the building went up in 1920. With seven arched windows facing south and west, plaster moldings and a row of Corinthian square columns, it feels more like a ballroom than a showroom.
There’s a smaller showroom just for Ghost, the British line that’s been a Showroom Seven mainstay for seven years.
The renovations were designed by architect Shahin Varzin, who is Andreozzi’s husband.