WOLFORD TO OPEN NEW STORES IN CALIFORNIA AND VIENNA
NEW YORK — Wolford, an Austrian-based manufacturer of luxury hosiery and bodywear, will open two boutiques this week. Although the stores are halfway around the world from each other, a TV satellite hookup will enable the celebrants at each opening to look in on each other simultaneously.
One of the boutiques, opening tonight, is a 700-square-foot store at 445 Rodeo Drive in Beverly Hills, Calif. On Tuesday, at noon (3 a.m. in California), Wolford will open a boutique in the Aldmuller store on Annagasse of the Palais Esterhazy in Vienna.
Russ Klein, president of Easton International, the exclusive distributor of Wolford hosiery in the U.S., said the opening on Rodeo Drive is planned to go until it’s time for the Vienna boutique to open, allowing guests at both parties to see one another on TV.
In further retail expansion, a 650-square-foot Wolford boutique will open March 27 at South Coast Plaza in Costa Mesa, Calif. With the opening of the Costa Mesa store, Wolford will have 14 boutiques worldwide.
James Casty, a New York entrepreneur, owns and operates the Wolford boutiques in the U.S. In addition to the two new California stores, Casty has Wolford boutiques in New York, Short Hills, N.J., and Chicago. Casty is considering opening at least two more before the end of the year, Klein said.