DIOR, WARNACO ENDING DEAL ON ACCESSORIES
NEW YORK — Christian Dior Inc. has ended its men’s and women’s accessories licensing agreements with Warnaco Inc.
Warnaco had been producing Christian Dior accessories since the mid-Seventies, and in the case of women’s small leather goods, since 1970. It also produced men’s small leather goods, belts and jewelry under the Christian Dior label. Production on all lines ceased after the fall 1994 collections were shown on the market.
According to a Christian Dior spokeswoman, the firm is taking this merchandise in-house and will resume production for the fall 1995 season. She noted that the firm is in the process of revamping many of its product lines and licensing agreements, though it does plan to continue its women’s jewelry licensing agreement with Grosse Jewelry here. Christian Dior also dropped its men’s tie and dress shirt licenses with Warnaco last April, though it subsequently ended up assigning these lines to other licensees.
Warnaco chairman Linda Wachner said the licenses were ended by mutual agreement, noting that her firm is gearing up for a major upcoming launch of Calvin Klein men’s accessories. Last January, Warnaco acquired the worldwide trademarks for Calvin Klein men’s accessories and women’s innerwear, as well as the entire Calvin Klein men’s underwear business.
Wachner added that in terms of accessories business, her company will focus solely on the men’s area from now on. The company had at one time produced not only the women’s small leather line for Christian Dior, but also the entire Valentino women’s accessories line. The Valentino agreement was ended in March 1993.