SHAPE AND SHINE RISE AT MIAMI SHOW
Byline: Janet Ozzard
MIAMI — Despite slow traffic at its final appearance at the Miami Beach Convention Center here, the International Jeanswear and Sportswear show managed to offer some new takes on hot trends.
They included plenty of man-made fabrics such as polyester fleece, plastic reflective tape, nylon in mesh or wovens and lots of clear or colored vinyl.
As reported, the show will move to New York’s Coliseum for its next edition, Sept. 14-16.
Vendors interviewed reported slow traffic, and Marshall Lester, president of the show, said buyer registration was off “slightly.”
Those stores that did walk the show, which ran March 3-5, said they were looking for immediate and some early fall merchandise and that budgets were slightly up or even with last year’s.
Mett Gilliam and Billy Chandler, buyers for New York’s Canal Jean Co., were looking for “lots of reflective stripes and glow-in-the-dark” materials for immediate and early fall.
For summer, the store is bringing in a lot of vinyl in bright colors and snakeskin patterns, Chandler said. Vinyl separates “have been retailing beyond my wildest dreams.”
But Chandler added that he wasn’t seeing any new shapes yet.
“It’s still the same old baby Ts and slipdresses.”
Wendy Red, buyer for Up Against the Wall, with several stores in the Washington, D.C., area, was busily leaving orders for T-shirts with Seventies-inspired decals or contrasting neckbands and A-line skirts and dresses in man-made fabrics such as nylon and vinyl.
Her top trends included “anything that’s a little bit shiny and disco-y.”
“I’ve written about 15 orders so far. The Label Whore and Dollhouse lines look great,” she said.
Red said her budget was up slightly over last year’s, noting that strong trends such as golf- and tennis-inspired sportswear are propelling business.
“The tennis dresses are selling really well,” she said. “They’re short, they’re cute and they’re made out of polyester. It’s perfect.”
Louise Maheux, a buyer from La Maison Simons, a chain of department stores based in Quebec, a first-timer at the show, was looking for new sportswear lines to supplement her denim stock.
“We want new fabrics and colors and new coordinated looks,” she said. “We’re not just looking for more denim.”
The glamour look has started to hit at the specialty store level, according to Angela Hall, owner of The Blue Funk, Tampa, Fla. She and her buyer, Mike Lee, were on the lookout for “anything shiny, anything with rhinestones, lots of cleavage.”
“Satin, vinyl, fitted — that’s what our customer wants,” she said.
Hall, who was working at Carol Sadick’s multiline booth, added: “I’m looking for the slightly longer lengths, because our customer has been asking for that. But shorts, HotPants and capri pants are also selling well.”
Torey Hoorman, owner of Torey’s in Gretna, La., said she was looking for a mix of trendy resources and wear-to-work pieces.
“I normally work with Betsey Johnson, but I’m also looking for new lines,” she said. “I also have a new store, so my budget is up slightly.”
Sandra Gomez and Kay King were shopping for Sandra G., Gomez’s new store here. They said they were looking for “contemporary, but not cutting-edge fashions.”
“We liked BCBG and Parasuco,” King said. “It goes to work, and it can be casual. It’s very functional.”