CALIFORNIA STORES BACK ON TRACK
Byline: Michael Marlow
LOS ANGELES — Mopping up after 10 days of rains, floods and mud slides, California retailers got back to business over the weekend.
Stores reported strong business Saturday, Sunday and early Monday as the rains slowed and the latest round of predicted new storms did not materialize. Many retailers attributed good sales to pent-up demand, while some said Monday’s Martin Luther King Jr. holiday helped volume.
Robinsons-May, The Broadway and J.C. Penney Co. held two-day sales on Sunday and Monday, and Nordstrom placed ads in local newspapers saluting King.
“Our situation is back to normal,” a spokesman for Broadway Stores Inc. said Monday. “Unlike what may have been portrayed in some of the national press, there was not massive regional flooding. Certain areas were hard hit, but they seem to be quickly bouncing back.”
The floods are one of the easier of the state’s disasters for California retailers to manage. Most stores are not located in flood zones and report little damage.