CHICAGO — Hayward R. Gipson Jr. has been named president of Playtex Apparel Inc., Stamford, Conn.
Gipson is responsible for the Playtex operation in the U.S. and reports to Lee Chaden, president and chief executive officer of Sara Lee Intimates, a part of parent company Sara Lee Corp.’s personal products segment.
Chaden had been president of Playtex from April 1991 to February 1994, when he was named to his present post. Since then, he has been acting president of the Playtex business.
Gipson, 49, was most recently senior vice president, worldwide sales and marketing, at Corning Consumer Products. He joined Corning in 1989 from Playtex, where he was vice president of marketing for the Playtex Family Products division. Earlier, he held varied marketing and general management posts in Playtex’s intimate apparel division.