SAATCHI & SAATCHI GIVEN NOD FOR FRAGRANCE FOUNDATION PUSH
NEW YORK — The Fragrance Foundation has tapped Saatchi & Saatchi Advertising to create a campaign promoting the fragrance industry.
“The plan is to execute a program for the fourth quarter of this year,” a Saatchi & Saatchi spokesman said Tuesday.
The campaign will not feature specific products but will promote the use of fragrance in a more generic sense, said Annette Green, president of the Fragrance Foundation.
“We’re thinking of an assortment of lifestyle situations where fragrance comes into play,” she said, noting that initial plans call for print and radio campaigns. No budget has been set.