Byline: Alice Welsh

NEW YORK — A new player in the junior arena will specialize in fashion-forward looks even though its parent company is known for vintage clothing.
AB Collections, which will deliver its first product March 30, is a division of Antique Boutique, whose retail stores and wholesale operations are owned by parent company Noamex Inc., a family business owned by Harvey Schefren and his brother Gary. Harvey’s daughter, Nadine, runs the wholesale division and his son, Richard, the retail stores.
A moderate-price company that produces an items-driven woven line, AB Collections made its debut at the January International Boutique Show here.
The line is designed by Romy Kamuca, formerly of Rampage Clothing Co.
“AB is very fashion forward, junior oriented, fun and item-driven,” said Nadine Schefren, who is national sales manager. “The Antique Boutique line is all remade vintage items, but AB will be very modern. We are using a lot of vinyl, terry cloth and crepe.”
Wholesale prices range from $10 for a terry cloth T-shirt to $34 for a vinyl dress.
AB will be sold in Antique Boutique retail stores here as well as in other wholesale accounts, including Exile in Miami, Jazz in Brooklyn, Noelle’s Boutique in New Hope, Pa., and Arnettes in Charlottesville, Va. The line is produced here.
“Because we opened at the Boutique show, most of our first orders were from specialty stores, but we recently sold a couple of styles to Burdines and Macy’s West,” said Schefren.
The company has not yet made any first-year volume projections, but “we should have a better idea after the June Boutique show when the entire fall line will be shown,” said Schefren. The AB Collections’ showroom is in 1466 Broadway, along with the Antique Boutique line.
The first Antique Boutique retail store was opened 15 years ago at 712 Broadway here, and the second opened nine years ago at 227 East 59th St. The Antique Boutique wholesale line is eight years old.