BLASS ATTACK: Bill Blass wants to reach his ladies directly where they live — and lunch. In a first at the designer company, Blass will start putting images of his $5,000 dresses on 75 phone kiosks along the Upper East Side and SoHo. “We have every intention of going crazy with the outdoor thing,” said Jeff McKay, owner of the ad agency bearing his name. “It just seems more modern, and is done in such a way that you can target where his customers live, their restaurants, their museums.” The ads, photographed by David Seidner, will be installed at the end of February. Even though one can’t buy Blass in Europe, the company will also advertise in several European publications, including the Tatler and World of Interiors. “His ladies read European magazines,” said McKay, noting Blass’s spring budget is around $1 million, up 25 percent from last year. “He’s had the best two collections of his entire career. All of a sudden, he’s the new kid on the block,” said McKay.
KARAN’S MESSAGE: Donna Karan is taking newspaper advertising into her own hands. Rather than the usual co-op treatment, where the store controls the creative, Karan’s DKNY will foot the bill for a double-page spread in the main section of The New York Times this Sunday. The ad, designed by Karan’s creative team, will feature six photos from the spring runway show. But Donna’s not bypassing the stores altogether. A group of them will be tagged gratis, namely Barneys New York, Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.
FUNNY PAPERS: Paco Rabanne has teamed up with one of France’s famous comic strip artists for Valentine’s Day. Cartoonist Georges Wolinski has designed a special ad for Paco’s XS men’s and women’s fragrances that takes the boy-meets-girl theme through a perfume-squirting session — and beyond. The ad runs in French dailies, including Le Monde and Liberation, Feb. 14.
SWEET SEVENTY: The New Yorker’s 70th anniversary double-issue, which hits the stands Monday, will carry 167.5 ad pages, the highest of any issue — double or single — since 1978. New advertisers include Judith Leiber, Ellen Tracy, Bulgari, Gumps, Jil Sander and Nine West.
To celebrate the issue, The New Yorker will take over mad. 61 on Valentine’s Day for a breakfast that will include a theatrical performance directed by Gregory Mosher. Mosher has assembled a group of actors to bring the pages of the magazine to life. In addition, special New Yorker windows will be installed at Barneys uptown store on Sunday and downtown store on Monday, depicting the offices of the magazine’s founding editor, Harold Ross, and current editor, Tina Brown. They’ll also contain 70 years of magazine covers, illustrations, woodcuts, cartoons and photographs. The windows will be up for two weeks.
MAGAZINE MOVES: Marin Hopper, who had been senior fashion editor at Elle, is joining Vogue as special projects editor, a new post. Hopper is the daughter of Dennis Hopper and Brooke Hayward Duchin and has worked at Warner Bros. and MGM. At Vogue, she’ll develop entertainment features and be the liaison to entertainment personalities.