PRESCRIPTIVES REALIGNS TOP LEVEL, SHARPENS FOCUS

Byline:

NEW YORK — Prescriptives Inc. has shuffled its top management in the hopes of enhancing the company’s selling-floor savvy and sharpening its competitive edge.
“We want to make Prescriptives even more customer-focused,” said Robert A. Nielsen, who became president of the Estee Lauder division in January in addition to retaining his post as the head of the Aramis division.
“We are bringing more customer focus by transferring some of our key executives who have in-depth sales experience to the New York office,” Nielsen said. “Simultaneously, we are broadening the experience of some of our New York executives by allowing them to go further into the organization and acquire meaningful experience in the field.”
Of the five management changes, two involve moving sales executives into New York, and a third change will send the top marketing executive, Jane Hertzmark, into a sales post.
Here are the details:
Hertzmark, formerly vice president of marketing, will move from New York to San Francisco as regional sales manager. She will succeed Barbara Clark, who has resigned.
Debra Clark has been promoted from marketing director to executive director of marketing.
Joan Stonitsch, formerly vice president and national sales manager, has been named vice president of sales promotion and training. She will oversee not only those two activities but also promotional programming and a new co-op ad plan.
Kristi Holzer, who was regional sales manager of the Northeast, has been named director of sales promotion.
Terry Darland, who was field sales manager based in Chicago, will relocate to New York as vice president and national sales manager, succeeding Stonitsch.
Hertzmark will report to Darland, and Holzer will report to Stonitsch and Clark. Darland and Stonitsch will report to Nielsen.
Nielsen said the changes will occur during the next two months.