PARKER, Tex. — Ranch dressing and downtown denim may make for a crazy salad, but the spice was right at “Doing It Live,” the kickoff party for the annual J.C. Penney and Seventeen magazine cover model contest.
With fabled SouthFork Ranch as the setting, the event was actually a huge junior and contemporary fashion show and concert punctuated by high-energy screams for hot models and hotter celebrities — Jamie Walters from “Beverly Hills 90210,” rap star Usher, young country crooner Amie Comeaux and a medley of young hunks and babes from popular television shows, including “Party of Five” and “California Dreams.”
Last year’s cover model winner Melissa Brown and finalist Key Hargett also took spins on the runway.
About 1,500 fans, mostly teenagers and model hopefuls, showed up ready to party during the Saturday morning jam — many were in line for the event before doors to the Ewing building at SouthFork even opened.
Warm weather and sunny skies prevailed, and guests responded with funky fly-girl denim outfits, short suits, minidresses, sexy bustiers and the ubiquitous embellished vest.
On the runway, spring and summer styles destined for Penney’s stores took the spotlight, including lots of denim — from shorts to dresses — along with festive T-shirts, stripes and gingham.
Casual styles weren’t the only news, as a sweet collection of prom and after-five dresses shared top billing. Judging by the applause, high school gymnasiums across the country should be filled with the looks come spring prom season.
Partygoers weren’t the only ones watching the fun: The event was broadcast via satellite to 1,250 Penney’s stores nationwide.