NEW YORK — The reorganization at Elizabeth Arden Co. that began last August continues.
The sales forces of both Arden and its Parfums International division now report to Mary Beth Peterson, who has joined the company as vice president and national sales manager.
Peterson previously held a similar post at Giorgio Beverly Hills, where she had a succession of sales positions.
The former heads of the Arden and Parfums International sales forces have been reassigned. Paul Miller, who was vice president of sales for Parfums International, is now vice president of customer marketing, or retail marketing, for the Western Hemisphere.
The company said that Miller’s first task will be to take charge of the combined retail marketing functions of Arden and Parfums International.
Reporting to him will be three U.S. marketing vice presidents: Michael Goldenberg, Mark Loomis and Jon Turcotte.
Terry Connolly, the vice president of sales for Arden, has been named vice president of special projects, working with Victor A. Gaudet, executive vice president of the Americas.
In addition to Connolly, Peterson and Miller also report to Gaudet. He joined Arden last August, shortly after Kim Delsing joined the company as president and chief executive officer.
Gaudet’s appointment was the first in a series of consolidation moves. He succeeded Paul Masturzo and Bryan Janney, the executive vice presidents and general managers of Arden and Parfums International, respectively, who left the company.
In the fall, there were two more moves. James Miner resigned as vice president for operations marketing for treatment and cosmetics, and Ron Rolleston was named executive vice president of marketing worldwide.
To “[reduce] the impact of later involuntary terminations,” Arden recently offered financial incentives to interest full-time employees in retiring early. The offer was made to 103 U.S. employees, who are eligible out of a force of 1,830 American workers, according to a spokeswoman. The deadline for reply is April 1.
Arden executives would not elaborate on how many layoffs might be planned.