RUSSELL BENNETT IS CONSULTING FOR MOSCHINO
NEW YORK — Designer Russell Bennett is working as a consultant on the Franco Moschino signature collection.
Bennett, 37, who is based here, has been to Milan three times to work on the fall collection, which will be presented there March 5. “I’ve been consulting for them on the couture line,” said Bennett, who was Moschino’s design assistant from 1983 to 1990. Moschino died last September.
“I work on silhouette, color and fabric, and there’s a team of people there who worked with Franco and who take over after I leave.”
Bennett said the arrangement was “very casual,” but that it might be “cemented up” depending on the reaction to the fall collection. Bennett also designs his own signature sportswear line and a diffusion line, More Dash Than Cash, here.
“It’s very similar to what Todd [Oldham] is doing for Escada,” Bennett said, referring to Oldham’s post as a design consultant for the German sportswear company.
Michelle Stein-Borgna, director of sales and promotion for Moda & Co., the North American agent for Moschino, Alberta Ferretti and Rifat Ozbek, said the move to include Bennett at Moschino was part of a strategy to keep the line fresh.
“One of the strategies of Moschino, and of design director Rosella Jiardiani, was not only to implement the people who were involved in the development of the product originally but also to constantly source for new talent,” said Stein-Borgna. “Russell was part of the development of the product from the very beginning.”
In addition to its couture line, Moschino also produces the diffusion Cheap ‘n’ Chic line and has 23 licenses. Its wholesale volume in 1993 was $222 million.