PENNEY’S N.Y. SHOW PLUGS FALL FASHIONS

Byline:

NEW YORK — Denim skorts, structured jackets, shrunken polo shirts and belted jumpers were the featured looks at J.C. Penney’s fall fashion show last week.
It was Penney’s first fashion show here since 1983, when it launched Halston III, a broad-based career and casual women’s wear collection that was exclusive to the retailer. It is no longer being carried at its stores.
The one-hour show, held Thursday for about 60 reporters at the Katie Murphy Amphitheatre at the Fashion Institute of Technology, highlighted 84 looks in women’s, men’s and children’s apparel. Twenty New York models showed the outfits. “We are trying to create a regular presence here in New York, since we no longer have a showroom here,” said a J.C. Penney spokeswoman. “This represents a departure from the way we worked with the press.”
In the past, the press has reviewed the retailer’s clothes on a TV screen at Penney’s own studio room here.
Prominent in the show were lots of fashion from Worthington, Arizona, Hunt Club and Jacqueline Ferrar — Penney’s private labels — as well as other brands such as City Streets, You Babes and Union Bay. Looks ranged from the casual jumper and long-sleeved T-shirt with a striped mocked turtleneck shirt to more structured career styles, such as a belted jacket with a pleated skirt.