BARNEYS SHOOTS: After a much ballyhooed illustration campaign, Barneys New York is returning to photography.
Come fall, photography is expected to replace the illustrations altogether. But beginning this spring, a new campaign, shot by Wayne Maser, will supplement the ad illustrations by Jean-Philippe Del Homme, which will continue to appear in magazines and outdoor ads through the season.The photographic ads will break in newspapers in New York and Los Angeles March 5 and will feature models and celebrities.
“We think Jean-Philippe’s drawings are a wonderful image umbrella for us, but these [photographic] ads will be a very direct conversation with the customer,” said Simon Doonan, Barneys vice president of creative services The photographic ads will focus more on product, he said. Barneys creative director, Glenn O’Brien, is overseeing the campaign.
GRACE GETS EVEN: Grace Mirabella has written a memoirs entitled, “In and Out of Vogue,” which will be published by Doubleday. She’s written it with Judith Warner. According to the publisher, the book examines Mirabella’s career and traces the cultural and political changes that led to her dismissal at Vogue. The publisher promises “a lively inside look at the gossipy, Machiavellian fashion and magazine worlds.” It’s due out in September.
OUT STEPS IN: To kick off its first fashion issue in April, Out magazine gathered a dozen gay industry figures for a photograph by Todd Eberle that will appear in the issue. They include Interview editor Ingrid Sischy, Esquire fashion editor John Mather, Keeble Cavaco & Duka PR director Ed Filipowski, Mirabella artistic director Sam Shahid, CFDA president Stan Herman, Barneys New York senior vice president Simon Doonan, Glamour senior editor Joanne Mattera, New York Times Magazine’s Hal Rubinstein, Self creative director Stefano Tonchi, fashion show producer Kevin Krier, Interview creative director Richard Pandiscio and designer Victor Alfaro.
THE BEAUTY FACTOR: Jean Godfrey-June has been named beauty/fitness director of Elle. She had been senior beauty/fitness editor at the magazine since April 1994. She succeeds Bayly Leeds, who was named Elle’s multimedia director earlier this month.
ARE YOU MAN ENOUGH FOR THIS WOMAN? The old boys at the Four Seasons got a jolt Thursday when Sharon Stone arrived. She was having lunch with GQ’s Art Cooper, which is ironic, considering Stone was on the cover of the March Esquire. When the dining room emptied out, Ralph Lauren went over to say hello.