NEW YORK — Bridge sportswear company Magaschoni and its designer Tracy Reese have gone their separate ways.
According to Ellen Greenberg, president of the company, the parting, which took place this week, was “completely amicable.”
“Tracy and I go back a long way, but sometimes people want to stretch in different directions,” she said. Reese had been with the company for four years. Greenberg said the move will not affect sales of Reese’s last spring collection, which was shown in Bryant Park in November.
She noted that Magaschoni is not looking for a new designer; instead, the Collection and dress divisions will be designed in Europe by Magaschoni’s design staff there. The company’s volume last year was about $15 million, she said.
In addition, Greenberg said, the company will go forward with its new young bridge line, MAG, and its Magaschoni knitwear label.
“We feel that’s what the current retail environment calls for,” said Greenberg.
Greenberg said that the decision to part was part of a business strategy to make the company more flexible for retailers.
“It’s part of responding to what retailers want from manufacturers in the Nineties,” said Greenberg. “They want us to be everything they need, to be able to roll with all the punches.”
Reese could not be reached for comment.