ARMANI BREAKS INTO ACTIVEWEAR WITH SKI LINE
NEW YORK — Giorgio Armani is getting in on the activewear boom.
The designer has developed a collection of men’s and women’s skiwear and apres-ski casualwear called Giorgio Armani Neve.
Distribution is aimed at Giorgio Armani boutiques and specialty sport shops in Europe, the U.S. and the Far East. The men’s and women’s lines also will be sold at several Barneys New York units. Deliveries are scheduled for September.
The Giorgio Armani Neve (snow) collection is being produced by the Skinea company, a division of Gruppo Belfe, a 65-year-old maker of skiwear based in Vincenza, Italy.
Both lines feature dual-purpose sportswear looks that can be worn on and off the slopes. Men’s and women’s styles include ski jackets, trousers, one-piece ski suits, sweaters and sweatshirts, all with nostalgic retro looks inspired by prestigious winter resorts such as St. Moritz and Sun Valley.
Colors include navy, gray and taupe. Water-repellent fabrics include Goretex, reflector Goretex and nylon and Lycra spandex. Water-re-sistant fabrics in-clude fleece, merino wool and stretch cotton corduroy and wool-blends.
Wholesale prices were not available, but women’s jackets and ski jackets are expected to retail at around $900, and ski trousers at about $450. Suggested re-tail for one-piece ski suits is about $1,100.
A first-year sales projection was not available.