FEDERATED VENDOR CALL BOOKED SOLID
NEW YORK — Federated Merchandising said Wednesday that reservations are closed for its March 27-31 open vendor call. Federated set a limit of 500 vendors for the event. It was reached at about 10 a.m. Wednesday, but close to 1,000 faxes seeking appointments were received by late afternoon, forcing Federated to turn down many requests. Vendors were instructed to fax coupons, in WWD, Home Furnishings Network and DNR, to set up meetings with FM staff on a first-come, first-serve basis.
The event will give vendors seeking to sell to Federated and Macy’s store divisions, except for Bloomingdale’s, an opportunity to show their products and possibly take orders.