TRADE SHOW CALENDAR
Feb. 10-13, Milan, MACEF, housewares, contact: MACEF, 39-2-33600639.
Jewelry, watches and precious stones are exhibited along with tableware, gifts and household items at this fair. A spokesperson for the fair reported a dramatic increase in exhibitors from Taiwan, Hong Kong and India during recent editions, and numbers of foreign visitors are expected to increase due to a generally more favorable economic climate and attractive exchange rates. A special Mostra dell’Orologeria (Watch and Clock Exhibit) will be held in a special pavilion dedicated exclusively to timepieces.
Feb. 14-16, Florence, PITTI FILATI, yarns, contact: Pitti Immagine 931.
Founded in 1977, Pitti Filati presents a wide range of natural, man-made and blended yarns used in the production of knitwear, as well as a large selection of finished knit fabrics. Many of Italy’s finest textile mills display their collections here, along with an ever-increasing number of foreign mills. Pitti Filati has proved to attract the greatest number of foreign visitors of all the various Pitti fairs, with more than 6,000 foreign buyers from some 60 different countries browsing the 70 Italian and foreign exhibitors.
March 2-5, Bologna, MICAM, shoes, contact: ANCI, 39-2-809721.
Since the last edition of Micam in September, this high-end shoe fair featuring men’s, women’s and children’s footwear has increased its number of exhibitors and visitors by more than 25 percent. Organizers owe part of Micam’s rise in popularity to the addition of Shoestyle, a previously independent shoe fair for mass-produced shoes, which was included in a special pavilion for the first time in September. One of the unique aspects of the fair is its fashion show, which features four different footwear collections (two for women’s shoes, one for trendy shoes and one for leisure wear).
March 4-6, Florence, PRATO EXPO, fabrics, contact: Floritalia, 0256.
Prato Expo, started in 1979, has grown significantly since its early days. Ninety-four Italian mills from several of Italy’s most famous wool and knit-producing regions, including Prato and Florence, showed at the September edition. The fair benefits from a variety of services offered by the Pratotrade Research Center, including a conference with international design agencies to address fabric and color trends, as well as the distribution of brochures that deal with the same topics.
March 4-8, Milan, MODAMILANO, women’s wear, contact: EFIMA, 39-2-66103555.
The upcoming edition of Modamilano, the women’s prêt-à-porter fall-winter ’95-’96 collections, will coincide with the Milan designer collections (March 5-10) and SposaItalia (the international wedding, ceremonial gown and accessories fair). This fair, which is the result of the merger of two preexisting ready-to-wear showcases, Modit and Milanovendemoda, now overlaps with the Milan designer collection presentations in a move to better serve the international buyers who are already in Milan for the designer shows. The upcoming March edition will feature an accessories show, “L’Accento della Moda,” which will highlight belts, scarves, umbrellas and costume jewelry. Another exhibit will feature accessories used in performances at Milan’s famed La Scala theater and opera house.
March 5-7, Milan, MODA IN, fabrics, contact: Sitex, 39-2-66103820.
Moda In was created through the efforts of the Italian Industrialists’ Association in 1982 and currently showcases both small- and medium-sized textile firms from Italy and abroad. Fair organizers reported that a foreign mailing campaign has been successful in boosting attendance by foreign visitors, especially from Asia and the Americas. The last edition of Moda In recorded its highest attendance ever, chalking up some 19,529 visitors.
March 5-10, Milan, MILANO COLLEZIONI DONNA, women’s wear shows, contact: Camera Nazionale della Moda Italiana, 39-2-76003277. Milan became the center for Italy’s designer prêt-à-porter presentations in the mid-Seventies, stealing the spotlight from Florence. Today, the Camera Della Moda, which organizes the shows, represents some 100 firms. Although the Camera doesn’t scientifically monitor visitors to the designer presentations, attendance is expected to be up overall this spring due to economic improvements in such countries as the United States, Japan and the countries of northern Europe, which have traditionally bought Italian designer products.
March 9-12, Milan, MIPEL, leather accessories, contact: MIPEL, 39-2-89010020.
With 530 exhibitors and more than 16,000 visitors, Mipel attracts a vast, international clientele. The upcoming 67th edition, which will showcase shoes, accessories and handbags for the fall-winter ’95-’96 collections, will be held at the same time as Moda Milano (March 4-8) and Milano Collezioni (March 5-10).
March 14-17, Villa Erba-Cernobbio, IDEABIELLA, men’s wear fabrics, contact: 831.