DENIM DISH

KLEIN’S NEW VENTURE: Ross Klein, creative director at the Bonjour Group, has left his post to create a marketing, communications and licensing company under his own name in New York.
Klein, who had been at Bonjour about two years, is also producing a lifestyle cable TV show targeted to large-size women, called “Living Large,” for syndication. A Bonjour spokeswoman said the company is looking for a successor.
He will also be creative director of a project featuring TV actress Delta Burke, who is developing a line of large-size sportswear with the label Delta Blues Inc. Burke has signed a lease for office space at 12 West 57th St. in New York.
The line has been licensed to W.E. Stephens, a Nashville, Tenn., denim manufacturer, and will open for Spring 1996 shipping.

NEW ADDITION: The International Jeanswear and Streetwear Show, the biannual fashion-forward trade show held in Miami Beach, will have a new section at its fourth edition, scheduled for March 3-5.
It’s adding a section for the 432F Clothing Show, a San Diego apparel trade show that includes more alternative and streetwear lines such as Daniel Poole, 555 Soul, Biast, John Fluevog Shoes, Kik Wear, Greed and Mondorama.
“It opens up a new market for us,” said Brennan Schoeffel, show coordinator for 432F, which was started in 1992 and has had three editions. “On the West Coast, things are fairly established, but the East Coast is wide open.”
Schoeffel said the exact floor space wasn’t set yet, but that he expected to take about 100 booths at the International Jeanswear show.

ON THE DENIM ROAD: Louise Paris, a 15-year-old moderate sportswear company in New York, is launching a new junior denim group for spring shipping.
The new line, Highway, contains denim items such as shorts, shortalls, overalls, rompers, skirts and dresses, as well as a few tops.
Highway is manufactured in China, and Solomon Barnathan, president of the company, said he hopes the line will do $10 million to $15 million in the first year. The line will be item-driven, with new goods being shipped constantly. It will wholesale from $5.50 for a short-sleeved blouse to $10.50 for overalls.
Barnathan said the company can turn new styles around in two months.
He also plans to merchandise the line with his other products, which include woven tops under the Louise Paris label.
“When a company has several divisions, you can let one complement the other,” he said.

SUN-UPMANSHIP: Sun Apparel, the El Paso, Tex.-based denim manufacturer, has named several new appointments.
Michelyn Camen has become executive vice president for marketing and licensing of Sun’s Code Bleu contemporary denim line and the X-Am and X-Pro mass denim lines. She had been vice president. In addition to retaining her current duties, she will oversee marketing and advertising for Sun’s wholly owned brands.
Lisa Ann Silhanek has moved from the public relations area of the company to sales, with responsibility for the X-Am and Sasson brands nationally. It is a new post.
John Olsen succeeds Silhanek as public relations director for Sun Apparel. He will report to Camen. Before this, he had been an account executive at The Newlin Co., a public relations firm here.
There are also two new posts in women’s sales. Dan Shainis and Laine Goldberg have been named to manage Sun Apparel’s women’s branded and private label business. Both had been at Memphis Apparel Group.
Their responsibilities will include overseeing sales for the X-Am and Sasson jeans divisions. Both will report to Sun president Eric Rothfeld.

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