A PLACE IN THE SUN: Clarins is hoping that an already successful sun care line will shine even brighter after it gets a makeover in March. The company’s 16 sun items are being repackaged with updated graphics and more convenient dispensers, according to Joseph Horowitz, president of Clarins USA.
The company is also fortifying its original sun-protection formulas with additional safeguards. In addition to protecting the skin from UVA/UVB and infrared rays, the company maintains that the skin’s Langerhan cells — part of the protective network that provides a natural defense against irritants — will now be safe as well. Horowitz claimed that traditional sunscreen ingredients do nothing to protect the Langerhans.
Clarins is betting the overhaul will strengthen its sun sales by as much as 20 percent, which according to industry estimates would mean slightly over $7 million at wholesale.
Clarins will distribute 750,000 samples to launch the line. Price points range from $15.50 for a 4.4-oz. tube of Sun Care Gel SPF 3 to $19.50 for a 2.7-oz. tube of Self-Tanning Face Cream.
DON’T FORGET TO REGISTER: All those makeup and treatment executives no longer need envy their fragrance counterparts, who annually bask in the glory of the FiFi Awards.
The reason: Voting begins Monday for the first Cosmetic Executive Women Beauty Awards, intended to honor the best new products of 1994. The categories are color cosmetics; skin care; bath, body or sun, and hair. All except hair will have separate awards for limited and mass distribution.
Manufacturers were free to enter as many products as they wanted, provided they were introduced in 1994.
The roughly 800 members of CEW are eligible to vote. Balloting will be in two phases. First, members are encouraged to come to an exhibition of all the product entries at 9 West 57th St., 15th floor, and vote for five finalists in each category. The exhibit will be on view Monday through next Friday.
Members then will receive the final ballots by mail in February. The winners will be announced April 13 at the Waldorf-Astoria during a CEW luncheon honoring Rose Marie Bravo, president of Saks Fifth Avenue.