POST & TELEGRAPH SENDS A NOVELTY MESSAGE
NEW YORK — Post & Telegraph, a new moderate-priced junior knitwear line, is hoping to fill a niche in the market by offering a lot of novelty for a little money.
The collection makes its debut at the Las Vegas WWD / MAGIC International show this week.
Lorna Brody, president and owner of the firm, noted that the line features sweaters, miniskirts and dresses in argyles, boucles, mini-cables and other novelty stitches in pastel and neutral palettes.
The first delivery is July 30.
Brody is also a vice president and partner in UFO, a contemporary and junior sportswear company here. Post & Telegraph will be housed in the UFO showroom in 1466 Broadway until space opens up, said Brody.
In sweaters, wholesale prices range from $9 for a bouclé shell top to $15 for a cardigan. Miniskirts are $9.50 to $12.50 with dresses at $14.50 to $16.50.
“We are filling a gap in the junior market for sweaters with a lot of surface interest and design detail, but at moderate prices,” said Brody.
“Our sweaters with cable stitching will be 35 percent lower than most moderate basic flat jersey styles. Everything will retail for under $36.”
Brody has made no first-year volume projections at this time. She is waiting unitl after the trade show. The line will be produced in Mexico and Central and South America. Plans include a contemporary misses’ line for spring 1996 and young men’s and men’s for fall 1996.
Brody has also hired Egian & Associates, a West Coast representative that operates out of the California Mart.