MCFADDEN EXITS 7TH ON SIXTH, WILL SHOW AT CHARITY EVENT
Byline: Arthur Friedman
NEW YORK — Mary McFadden has opted out of the 7th on Sixth runway shows and will show her fall signature and secondary collections together at a charity benefit here on May 9.
McFadden has traditionally shown at the Celeste Bartos Forum at the New York Public Library at 11 a.m. on the Thursday of show week. Instead, she will show her collection, which this season is inspired by Coptic textiles of ancient Egypt, and her MMCF diffusion line, at a benefit show for the Beth Israel Medical Center Breast Service here. It is slated for the Grand Ballroom of the Pierre Hotel.
Dede Shipman, president of Mary McFadden, said the dates of the 7th on Sixth show and the charity show were too close to each other to make participation in both events practical.
“We decided to put the money into the charity show, which gives the show more meaning,” Shipman said. “The feedback we’ve gotten from retailers and modeling agencies has been very positive.”
McFadden said the cause is compelling to her because her mother died of ovarian cancer in 1992.
“I feel that it’s important to give something back to the community,” she said.
McFadden’s 7th on Sixth time slot has been filled by Van Buren, a Los Angeles sportswear and ready-to-wear firm that will be staging its first formal runway effort in New York. Van Buren, designed by Maggy Barry and Ty Moore, will show in the library’s Trustees Room in a presentation sponsored by DuPont Lycra.