WHAT’S COOKING FOR THE FALL MART
NEW YORK — Fresh lines and merchandising provide the sizzle for any new season, and here’s what some makers are cooking up for the fall market starting March 6.
Hanes Hosiery will unveil its Silk Reflections bridal collection. Available in 10 colors, the seven-piece special occasion line is made primarily of nylon and spandex. Wholesale prices range from $4.50 for luster pantyhose to $10.80 for sheer-to-waist antique lace pantyhose.
In addition to six styles of sheer pantyhose, thigh-highs will also be offered. The new line should increase the existing Silk Reflections business by about 2 percent, according to Debbie Hobbs, vice president of merchandising for Hanes and its licensed Donna Karan hosiery. Designed for brides, bridesmaids and mothers of the bride, the special occasion line will be offered during spring and fall markets.
Ridgeview Hosiery will launch a line of casual socks under its licensed Ellen Tracy label. Made primarily of cotton and nylon, the 15-piece line will be available in nine colors. Wholesale prices range from $2.01 for crew socks to $2.68 for knee-highs. Projected volume for the first year is $500,000, according to Barry Tartarkin, vice president of licensing and private label development.
The company will also launch its Ellen Tracy large-size hosiery collection. The five-piece collection is designed to fit women who weigh as much as 260 pounds. Most styles are made of Lycra spandex 3D and Tactel microfibers. Wholesale price points range from $2.94 for trouser socks to $7 for Lycra 3D patterned tights. Projected first-year volume is $500,000, Tartarkin said.
Another new plus-size line will be launched by Evan-Picone, which is licensed to Ithaca Industries. It will feature queen-size versions of its lingerie-inspired hosiery, which the company calls “teddy hose.” The line will be available in three sizes — 1X, 2X and 3X. Prices have not yet been set.
Having received an extremely strong reaction to its private label queen-size pantyhose, Ithaca is confident about its latest venture, Zeller-Claxton said.
“Thirty percent of the population is considered clinically obese and a lot of those women have no plans to diet,” she said. “No one gives them hosiery that makes them feel good — until now.”
To give multi-packs a twist for fall, Hue, a socks and tights label produced by Kayser-Roth Corp., will offer two different styles of boot socks and trouser socks in two-pair packs with value pricing, according to Keith Mabe, vice president of marketing. For example, a two-pair pack of trouser socks in tweed or honeycomb wholesales for $4.80. A single pair of trouser socks starts at wholesale around $3.84.
“Department stores still have a lot of interest and demand for value packs,” he said.