WYOMISSING, Pa. — VF Corp. is shifting several executives in a program to consolidate division leadership in two of the company’s business groups — jeanswear and decorated knitwear.
In the top changes, John P. Schamberger has been named chairman of the firm’s jeanswear coalition, and Daniel G. MacFarlan becomes chairman of the decorated knitwear coalition. Both posts are new.
The two report to Mackey J. McDonald, VF’s president and chief operating officer, who announced the changes Wednesday.
“The growing complexity of managing the global growth of our brands, combined with the desire to realize greater synergies between our decentralized divisions, led to the creation in 1994 of coalitions in our jeanswear, decorated knitwear, intimate apparel and playwear business groups,” said McDonald.
“Our division managers in each coalition have made good progress to date in working as a team with shared goals. We now believe the time has come to strengthen our management structure in two important coalitions — jeanswear and decorated knitwear — through [these] appointments.”
Schamberger has been president of VF’s Wrangler jeanswear business. In his new post as coalition chairman, he will be responsible for VF’s domestic jeanswear operations and for coordinating global brand development plans with VF’s international jeans divisions. For 1994, VF’s jeanswear, including international, rang up sales of $2.5 billion.
Schamberger, 46, has been with Wrangler since 1972 and has been president of Wrangler since 1992. He will move to VF’s Wyomissing headquarters.
Donald P. Laws, who has been president of VF’s Red Kap specialty apparel — primarily workwear — will succeed Schamberger as president of Wrangler. Laws, 58, joined Red Kap in 1961, becoming president in 1987. He will move to the Greensboro, N.C., headquarters of Wrangler.
Succeeding Laws as president of Red Kap, based in Nashville, is Robert H. Matthews, 49, currently senior vice president of marketing.
Laws and Matthews, together with Timothy Lambeth, president of the Lee division, and Ellen Rohde, president of the Marithé & Francois Girbaud division, will report to Schamberger. Lee and Girbaud are the other units in VF’s jeanswear business.
MacFarlan, 44, has been president of VF’s Nutmeg division since 1994. As chairman of the decorated knitwear coalition, he will also assume responsibility for the Bassett-Walker and Cutler-CSA divisions.
Richard W. O’Brien, president of Bassett-Walker, and Bruce E. Krebs, president of Cutler, will report to MacFarlan, who has also served as president of VF’s direct marketing services division since 1993.
Prakash Bhatt, formerly executive vice president of direct marketing services, will succeed MacFarlan.
VF’s sales in decorated knitwear in 1994 reached $623.3 million.
“While the future success of our coalitions continues to depend upon the coordinated efforts between our division managements and their teams, these two new positions will help focus the broad range of talents and energies in jeanswear and decorated knitwear toward our greatest opportunities,” said McDonald.