EXPANDING JEAN POOL
NEW YORK — It seems J.C. Penney’s private label jeans program, Arizona, is bucking a trend.
While figures from The NPD Group, based in Port Washington, N.Y., indicate that sales of girls’, boys’ and men’s denim increased very slightly during 1993, Penney’s merchandise managers say their gains in the Arizona label are up as much as 25 percent in units in those areas.
“Arizona is 100 percent over 1993,” said Jeff Coate, merchandise manager for young men’s at J.C. Penney. “Frankly, I thought that might affect our Levi’s business, but that was even all year and perked up a bit at the holidays.”
As for the children’s business, merchandise manager for girls apparel Dennis Berkheimer said girls’ unit sales are up about 15 percent for 1994.