NEW YORK — Buyers will continue to enjoy a cultural smorgasbord at the fourth edition of the New York Premier Collections. The show includes three separate international areas or villages: Canada Mode, German Womenswear and Atmosphere, a collection of international designers.
Atmosphere, organized by French trade show producer Muriel Guyot, is a group of international designers from France, Belgium, England, Hungary, Japan and Korea who exhibit at Guyot’s shows in Paris. The 18 Atmosphere designers attending the New York event will have their own enclosed area, set up to give the feeling of a European village. Atmosphere has been a regular feature at the New York show since it started.
“It’s an opportunity for buyers to see new talent and lines that they don’t get to see regularly,” said Guyot. “Many of the designers in Atmosphere don’t have agents in New York, so it’s great exposure for the designers as well.”
Some of the lines included in Atmosphere are Red or Dead, John Richmond, Dorothée Bis, Xüly Bet and Nathalie Valentiny.
Canada Mode, sponsored by the Canada Apparel Center and the Ontario and Quebec Provincial Governments, will feature 28 apparel designers, such as Norma, Roth Stern, Jodi, Karen Perry, Pretty Woman, Crown Leather, Dino & Gaspari and Cream Clothing. The Canadians staged their own separate hotel show here for several years, but a year ago they joined New York Premier Collections.
German Womenswear, a group of 10 established apparel companies sponsored by the German Ministry of Economics, is attending the show for the third time. Five of the 10 have New York representation, according to Roland Schreiber of the German Women’s Wear Federation. Exhibiters include Mondi, KL by Karl Lagerfeld, Choice by Steilman, Hauber and Kapalua.